cheetos

2023 ︱What will they cheetle next? ︱ TVC campaign

To succeed, you have to fail. Most brands skip that part. We don’t.

This campaign shows the messy trial-and-error behind Cheetos Popcorn, the misses, the weird ideas, the almosts. Because the fun isn’t just in getting it right, it’s in everything it took to get there.

Which leaves you with one question: what will they Cheetle next? 

 

creative directors
// eamonn dixon + stefan copiz

copywriter
// rich forzano + Pedro Furtado

Art director
// Fabio santoro